MillerCoors

Miller Lite, one of the most recognizable brands in the world, was looking for a creative and interactive way to entertain their guests at the 2010 Miller Lite Carb Day Party during the Indianapolis 500 and at their Miller Lite Party Deck for the 2010 Brickyard 400.

We developed a promotional MediaStation application designed to entertain guests with custom Miller Lite branded games. We also included an interactive survey component designed to gather brand specific information as well as administer an enter-to-win contest.

During the Brickyard event, we added a wireless camera that allowed guests to have their photographs taken and wirelessly transmitted onto the interactive stations. Guests were then able to visit a website and download their photos which were branded with the Miller Lite and Brickyard logo.

Hardware

• Up to 4 x 42" CyberTouch Touch-screen Displays per event
• 1 MediaStation Interactive Controller per screen
• 1 Digital Camera per event

Software

• 1 MediaStation Interactive License per screen
• 1 Custom Interactive Template (UI)
• 2 Interactive Games (custom content)
• PhotoStream (custom add-on)